Welcoming Craig Cotton as Vice President of Product

We’re officially welcoming Craig Cotton to Spruce as our new Vice President of Product. In this new role, Craig will help to identify, build, and deliver even more meaningful products to serve our innovative nationwide customers.

Bringing nearly 25 years of product experience to Spruce, Craig will drive our product strategy, with a focus on developing and expanding upon our core offerings. Before joining Spruce, Craig worked with both high-growth startups, and some of the largest organizations in the world (including Amazon Web Services). During his time at AWS, he led the product team for Amazon S3 as well as strategic initiatives for the AWS IoT service team. Craig’s passion for our mission and diverse range of experience make him an incredible asset to our growing, customer-focused team.

“Craig has a proven ability to deeply understand–and then fulfill–customer needs,” said Patrick Burns, our CEO and co-founder. “This strategic, customer-centric mindset is essential as we continue to grow and expand our service offering to solve the many challenges within the real estate transaction process.”
“Although in many ways it feels like early days of the transformation, Spruce’s technology and team have the power to make meaningful change within the real estate industry,” said Cotton. “Pairing this large market opportunity with my passion and experience for scaling growth-focused teams and mechanisms, I’m excited to help serve Spruce’s customer-centric mission.”

Welcome, Craig!

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