Homebuying

The Toolbox for Scaling Your SFR Portfolio

Tatiana Pekarovic Roe
August 5, 2022
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As competition in the single family rental industry grows fiercer, investing in the latest technology and identifying cutting-edge trends have never been more integral to your strategy.

Spruce CEO and co-founder, Patrick Burns, sat down with other leaders at the forefront of the industry to talk about the most exciting and impactful opportunities for SFR investors today.

Read on for the top three take-aways:

Utilizing Data to Generate Opportunities

Data opens up a world of opportunities. With an abundance of vendors and ingestion mechanisms, there have never been more ways to analyze, consume, and utilize property and pricing data safely, in both effective and thoughtful ways. SFR investors and leaders can apply these capabilities to capitalize on their growing ventures. Thanks to new intelligence and data integrations, one can scale beyond what used to be imaginable through technology. With access to consumer needs, emerging trends, and industry shifts, data can help you to:

  • Increase processing speeds to save time and resources for other needed areas.
  • Broaden your understanding of the market and new opportunities.
  • Make informed decisions, saving you from costly mistakes.
  • Predict future shifts in micro and macro markets.

Integrations and Workflow Management Tools

Today's tech advancements have, in many ways, already created the expectation of a seamless experience for any type of purchase. The innovations created to execute varying demands on this relatively new consumer expectation will be a vanguard for the broader real estate industry. While these cutting edge products still take shape, investors have a plethora of options today that can make their purchases more streamlined.

Integration, automation, and workflow management tools are key to increasing speed, efficiency, and profitability. From both a back-end and consumer perspective, there is a wide range of offerings in every sector of proptech and SFR. These tech-focused innovations can help tackle bottlenecks and other hindrances that would otherwise prevent one from scaling. For example, when Spruce fully integrates into a partner’s proprietary technology or utilizes an automated underwriting model, it can speed up the clear to close process from days, to mere minutes.

The ability to move seamlessly between tools and focus on what matters most will help progress the entire field forward.

National Reach, Local Expertise

An understanding of local market conditions and the nuances of each municipality is crucial, but can often be treated as an afterthought in the context of a national portfolio. Experts with a wealth of insight on key topics such as market climates, consumer sentiments, and the intricacies of closing in specific locations, can be meaningful guides towards solid multi-state investments. 

It’s beneficial to structure your team by strategically hiring those with specific backgrounds and experience of local market demands. Their expertise not only strengthens operations, but also allows for a better product provided by an in-house knowledge base.

Technology available today can enable national scale with a centralized offering, without sacrificing the local knowledge necessary for any successful venture. Finding that sweet spot between digital tools and market expertise can help any investor–new or seasoned–expand into untapped markets with true scalability and ease like never before.

Patrick Burns Brendan Joyce Don Ganguly Jerry Slusky Jared Rossean IMN SFR East
Special thanks to Brendan Joyce, President and Acquisitions Head of Haystacks.ai, Don Ganguly, SVP at Mynd, Jerry Slusky, Principal at Picket Fence Communities, Jared Rossean, Director of Technology at ROI Property Group Management, and everyone who joined us at IMN SFR East. 

Interested in starting a conversation? Click here to get in touch with our team.

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Article by
Tatiana Pekarovic Roe

The Toolbox for Scaling Your SFR Portfolio

As competition in the single family rental industry grows fiercer, investing in the latest technology and identifying cutting-edge trends have never been more integral to your strategy.

Spruce CEO and co-founder, Patrick Burns, sat down with other leaders at the forefront of the industry to talk about the most exciting and impactful opportunities for SFR investors today.

Read on for the top three take-aways:

Utilizing Data to Generate Opportunities

Data opens up a world of opportunities. With an abundance of vendors and ingestion mechanisms, there have never been more ways to analyze, consume, and utilize property and pricing data safely, in both effective and thoughtful ways. SFR investors and leaders can apply these capabilities to capitalize on their growing ventures. Thanks to new intelligence and data integrations, one can scale beyond what used to be imaginable through technology. With access to consumer needs, emerging trends, and industry shifts, data can help you to:

  • Increase processing speeds to save time and resources for other needed areas.
  • Broaden your understanding of the market and new opportunities.
  • Make informed decisions, saving you from costly mistakes.
  • Predict future shifts in micro and macro markets.

Integrations and Workflow Management Tools

Today's tech advancements have, in many ways, already created the expectation of a seamless experience for any type of purchase. The innovations created to execute varying demands on this relatively new consumer expectation will be a vanguard for the broader real estate industry. While these cutting edge products still take shape, investors have a plethora of options today that can make their purchases more streamlined.

Integration, automation, and workflow management tools are key to increasing speed, efficiency, and profitability. From both a back-end and consumer perspective, there is a wide range of offerings in every sector of proptech and SFR. These tech-focused innovations can help tackle bottlenecks and other hindrances that would otherwise prevent one from scaling. For example, when Spruce fully integrates into a partner’s proprietary technology or utilizes an automated underwriting model, it can speed up the clear to close process from days, to mere minutes.

The ability to move seamlessly between tools and focus on what matters most will help progress the entire field forward.

National Reach, Local Expertise

An understanding of local market conditions and the nuances of each municipality is crucial, but can often be treated as an afterthought in the context of a national portfolio. Experts with a wealth of insight on key topics such as market climates, consumer sentiments, and the intricacies of closing in specific locations, can be meaningful guides towards solid multi-state investments. 

It’s beneficial to structure your team by strategically hiring those with specific backgrounds and experience of local market demands. Their expertise not only strengthens operations, but also allows for a better product provided by an in-house knowledge base.

Technology available today can enable national scale with a centralized offering, without sacrificing the local knowledge necessary for any successful venture. Finding that sweet spot between digital tools and market expertise can help any investor–new or seasoned–expand into untapped markets with true scalability and ease like never before.

Patrick Burns Brendan Joyce Don Ganguly Jerry Slusky Jared Rossean IMN SFR East
Special thanks to Brendan Joyce, President and Acquisitions Head of Haystacks.ai, Don Ganguly, SVP at Mynd, Jerry Slusky, Principal at Picket Fence Communities, Jared Rossean, Director of Technology at ROI Property Group Management, and everyone who joined us at IMN SFR East. 

Interested in starting a conversation? Click here to get in touch with our team.