Spruce VP of Product Named HousingWire Rising Star

We’re very proud to announce that our VP of Product Nicole Reyes is part of HousingWire’s 2020 class of Rising Stars. The award shines a spotlight on 50 leaders under the age of 40 shaping and propelling the mortgage, real estate and fintech industries forward.

Under Nicole's leadership on the product team, Spruce has increased the pace of delivery on critical technologies in service of their clients and is creating a new standard in real estate transactions, in which buying and selling real estate is simple, affordable and effortless for everyone involved.

What is one habit that has helped you succeed?
“Getting up early. It’s the most important time of day for me, where my mind is clear and I can think big picture. It affords me the space I need to meditate or work out, and I can carve out three to four hours of incredibly productive time.” Nicole Reyes

Last year, Nicole's team played a critical role in building workflow management tools, which served to enhance the company’s API services and shepherd in client integrations. This initiative contributed to the massive scale of Spruce’s business that was accomplished in 2019. The product team also continued to introduce innovative functionality into the digital closing dashboard, such as adding the ability to fund earnest money as well as notarize remotely online. By constantly putting the needs of Spruce’s clients and partners first, the product team continues to create cutting-edge technology and has greatly contributed to Spruce being named not only in the HousingWire Tech100 list, but also in the 50 startups to watch in New York City in 2019. 

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