Conference

Spruce Attends the NEXT Mortgage Conference

Spruce News
News
February 13, 2019

Earlier this month, the Spruce team attended the NEXT Mortgage Conferencein Dallas, TX. NEXT is the women’s mortgage technology summit. Twice a year, dozens of C-suite and senior mortgage executives take the stage at NEXT to share how they handle the industry's most pressing issues—from compliance and audits to marketing and production.

For Spruce, a conference centered around women leaders in the industry is especially fitting. Our Real Estate Operations, Design, and Product teams are all headed by women—who are leading the charge to rethink title insurance and make mortgage transactions more delightful for everyone involved.

b31448_074a2a712a484d0eb3c0f973be1c0d68_mv2

Spruce Kickoff Cocktail Party

This was our first year attending, and Lisa Robertson, our EVP of Real Estate Operations and her team were thrilled to sponsor the kickoff cocktail party 🥂. The event Co-Founders Molly Dowdy and Jeri Yoshida did an impressive job elevating what can be a stuffy conference experience to a truly enjoyable evening. The setup included “anti-booth” meeting lounges and high top tables, making the event feel much more like a happy hour than a traditional networking event.

b31448_32e6b38b60074b728a82e084d1072277_mv2_d_1200_1200_s_2


The atmosphere made for an inspiring kickoff experience–facilitating and sparking conversations with women leaders across the mortgage industry spectrum.

Faith Schwartz
Faith Schwartz, acting President of Form Free and Owner, Housing Finance System Strategies, LLC.

Opening Day Insights

Faith Schwartz kicked things off with her opening talk “Winning in a Transitional Market.” Faith is an industry powerhouse on all things fintech and finance-related, and she shared her secrets for growing production and leading successful companies in times of compressed margins and market contraction.

Engaging Panels

The event was chock full of insightful panels and discussion, but two stood out to us in particular:

b31448_4cffb1916bd740a49f1ff55d4f612b1d_mv2
Left to Right: Dani Hernandez, Riffat Lakhani, and Suha Zehl

Niches to Riches: Growing Production through Specialized Marketing
Featuring panelists:

In this session, panelists discussed the elements of successfully marketing your niche–from products to customer interaction. The market ebbs and flows, but lenders who specialize have a greater chance at sustaining their prospects, leads, and customer bases. Developing a specialty can establish your lending institution as experts and create an emotional bond with customers—ultimately leading to not only a stickier customer, but also a strong referral source.

b31448_24186147a3c440669dd92c28b1c1d211_mv2
Left to Right: Loretta Ibanez, Sherry Graziano, Megan Darnell

Innovation and Disruption: Incubating and Accelerating Fintech Talent
Featuring panelists:

Freddie Mac and other industry leaders discussed reimagining the financial technology space. Panelists shared stories of incubating and accelerating radical change and discussed the emerging technologies within their respective organizations.

The entire conference was engaging, immersive, and thought provoking. Our team looks forward to attending and participating in 2020!

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News

Spruce Attends the NEXT Mortgage Conference

Earlier this month, the Spruce team attended the NEXT Mortgage Conferencein Dallas, TX. NEXT is the women’s mortgage technology summit. Twice a year, dozens of C-suite and senior mortgage executives take the stage at NEXT to share how they handle the industry's most pressing issues—from compliance and audits to marketing and production.

For Spruce, a conference centered around women leaders in the industry is especially fitting. Our Real Estate Operations, Design, and Product teams are all headed by women—who are leading the charge to rethink title insurance and make mortgage transactions more delightful for everyone involved.

b31448_074a2a712a484d0eb3c0f973be1c0d68_mv2

Spruce Kickoff Cocktail Party

This was our first year attending, and Lisa Robertson, our EVP of Real Estate Operations and her team were thrilled to sponsor the kickoff cocktail party 🥂. The event Co-Founders Molly Dowdy and Jeri Yoshida did an impressive job elevating what can be a stuffy conference experience to a truly enjoyable evening. The setup included “anti-booth” meeting lounges and high top tables, making the event feel much more like a happy hour than a traditional networking event.

b31448_32e6b38b60074b728a82e084d1072277_mv2_d_1200_1200_s_2


The atmosphere made for an inspiring kickoff experience–facilitating and sparking conversations with women leaders across the mortgage industry spectrum.

Faith Schwartz
Faith Schwartz, acting President of Form Free and Owner, Housing Finance System Strategies, LLC.

Opening Day Insights

Faith Schwartz kicked things off with her opening talk “Winning in a Transitional Market.” Faith is an industry powerhouse on all things fintech and finance-related, and she shared her secrets for growing production and leading successful companies in times of compressed margins and market contraction.

Engaging Panels

The event was chock full of insightful panels and discussion, but two stood out to us in particular:

b31448_4cffb1916bd740a49f1ff55d4f612b1d_mv2
Left to Right: Dani Hernandez, Riffat Lakhani, and Suha Zehl

Niches to Riches: Growing Production through Specialized Marketing
Featuring panelists:

In this session, panelists discussed the elements of successfully marketing your niche–from products to customer interaction. The market ebbs and flows, but lenders who specialize have a greater chance at sustaining their prospects, leads, and customer bases. Developing a specialty can establish your lending institution as experts and create an emotional bond with customers—ultimately leading to not only a stickier customer, but also a strong referral source.

b31448_24186147a3c440669dd92c28b1c1d211_mv2
Left to Right: Loretta Ibanez, Sherry Graziano, Megan Darnell

Innovation and Disruption: Incubating and Accelerating Fintech Talent
Featuring panelists:

Freddie Mac and other industry leaders discussed reimagining the financial technology space. Panelists shared stories of incubating and accelerating radical change and discussed the emerging technologies within their respective organizations.

The entire conference was engaging, immersive, and thought provoking. Our team looks forward to attending and participating in 2020!