We recently conducted a national survey of homeowners across the United States to get a better sense of if consumer needs have shifted since COVID-19. Overall, the findings showed homebuyers care most about affordability, transparency, and the time it takes to close. Our survey respondents also demonstrated an increased trust in technology for major financial transactions, and a newfound interest in non-traditional real estate investment opportunities.
Specific survey findings include:
The implications of these findings show the demand for consumer-centric changes within the homebuying process, the eagerness in American consumers to rely on technology for such advancements, and the untapped potential for new forms of investment opportunities within the real estate sector.
Spruce works with its innovative partners to not only meet–but also exceed–the expectations of today’s homebuyer.
Receive the latest title industry news,
straight to your inbox.